TIME TO LEAD
Small group mentorship
This 6-week mentorship is built for coaches transitioning from 1:1 to group leadership. With a weekly in-person training, a weekly group call, and a dedicated group chat, you’ll sharpen your leadership and learn how to lead from the front — with integrity, clarity, and impact.
1-on-1
mentorship
For coaches and gym owners who want focused support, this mentorship goes beyond theory. Through 1:1 sessions, we’ll tackle class structure, programming, leadership, communication, and the bigger picture of your business. It’s dedicated time for strategy and clear decisions — with a coach who gets it.
MEET EL CAPITÁN
Eric Salvador, known as El Capitán, is a Marine veteran, competitive athlete, and Head Coach at Fhitting Room, where he pioneered NYC’s first kettlebell skill-focused class and personally trained every instructor since its launch. With advanced certifications including StrongFirst SFG II, RKC II, SFL, and USAW, Eric’s expertise spans strength, endurance, and leadership. His career blends military discipline, athletic grit, and elite coaching—mentoring fitness professionals at KBCU and guiding both coaches and clients 1:1 to build confidence, sharpen skills, and achieve real results. At every level, Eric brings discipline, clarity, and growth to the forefront of fitness.
WHAT CLIENTS SAY
"Every step of the way, he taught me how to lead with integrity, keep the focus on the client, and always stay curious. Eric is far more than a coach— he’s a mentor who builds coaches. If you’re lucky enough to work with him, you won’t just gain skills; you’ll walk away with values, confidence, critical thinking, and a lifelong mentor. I wouldn’t be the coach I am today without him — and I’ll continue learning from him at every opportunity."
- Esme H.
WHAT CLIENTS SAY
"Eric is an exceptional listener, consummate professional and the absolute best motivator. He encouraged me to train for a certification when I casually mentioned the idea… unsure of whether I could complete it. He developed a safe and smart training plan that built my confidence and allowed me to walk into certification weekend with a sense I actually belonged there (I passed!).
I trust Eric implicitly. He is always learning new techniques and sharing with enthusiasm. He listens to and understands my goals (ever changing as they are!) and never pushes me beyond safe limits. With Eric, I’ve learned that training doesn’t have to be torture to be effective— it is intentional, interesting and fun! I feel truly lucky for the opportunity to train with and more importantly, learn from Eric! "
- Teisha C.
WHAT CLIENTS SAY
"After just a year, it’s pretty amazing to see that major transformation has occurred and continues to evolve.
What was first a struggle is now a feeling of empowerment, and everything in my closet fits better than it ever did. My fitness vocabulary has also expanded and feels like second nature.
Eric is a one of a kind trainer. They call him El Capitán, and it’s for good reason. He sees your potential and he enables you to see it too. He builds you up, and your confidence builds with it. A true professor with well rounded expertise."
- Erin F.
WHAT CLIENTS SAY
In an industry that is saturated with qualified professionals, it’s a great achievement to stand out as an exceptional leader, and a greater achievement still to make it look so effortless. Eric is one of the hardest working, most knowledgeable, most passionate mentors I have been lucky to have worked with in my life. His energy is boundless, his joy and enthusiasm in sharing his knowledge is contagious, but the genuine love and appreciation he shows towards his clients and trainees is his true superpower. Eric’s excellence as a coach is directly proportional to his excellence as a human being. His leadership and mentoring not only made me grow as a professional, but they have also made me want to strive to be a better person. As a living example of someone who displays impeccable professional ethics, an exceptional character, and giant heart, Eric has become a role model, mentor, and friend for life. And as if that weren’t enough, he has the best dance moves too :)
- Teresa Guedes
A space for coaches to grow
and get better together.
LEAD FROM THE FRONT | TRAIN WITH PURPOSE | BUILD WITH INTEGRITY | FORGE RESILIENCE | MENTOR THE NEXT | SERVICE BEFORE YOU SCALE |